Preparing a Business Pitch

The Dive

A business pitch is often called an ‘elevator pitch’ because it should be short enough to explain in the time it takes to ride an elevator. The goal is to clearly and persuasively explain your idea in about one minute. For entrepreneurs, this skill is valuable not only in competitions but also when speaking to customers or community members about your business.

At the heart of every pitch is the problem and solution. Entrepreneurs must first describe the problem or need they noticed, then introduce their product or service as the solution. This makes the pitch relatable and helps the listener quickly understand why the business exists.

A good pitch also briefly explains the product itself—what it is, how it works, or how it’s made. This description should be simple and clear, focusing on what makes the business easy to understand. Entrepreneurs must remember that if their audience doesn’t ‘get it’ right away, they may lose interest.

Another key element is identifying the target customer. Who is most likely to buy the product? By showing that they have thought about their audience—whether it’s kids, parents, teachers, or local neighbors—entrepreneurs prove that their idea has real potential in the market.

Every pitch should highlight what makes the business unique. This is often called the ‘unique selling point.’ Whether it’s a special design, better quality, or an added service, entrepreneurs must explain why customers would choose them over competitors.

Finally, a pitch ends with an invitation or call to action. Instead of asking for big investments, young entrepreneurs might invite listeners to visit their booth, try their product, or spread the word. This gives the pitch a clear and memorable conclusion.

Beyond the content, delivery matters. Speaking clearly, making eye contact, and showing confidence are just as important as the words themselves. Nervousness is normal, but practice helps. By preparing and rehearsing, entrepreneurs can deliver a pitch that is both professional and persuasive.

In the end, preparing a pitch teaches more than business communication. It helps students build confidence, sharpen their critical thinking, and learn how to present ideas in a way that inspires others. These skills will benefit them not only as entrepreneurs but also in school, careers, and life.

Why It Matters

Being able to explain your business idea in a short and clear pitch is one of the most powerful skills an entrepreneur can learn. A strong pitch shows confidence, helps people quickly understand your idea, and inspires them to take interest or action. Practicing this skill builds both communication abilities and entrepreneurial confidence.